Camden Outdoors logo featuring a stylized mountain and sun, with the words 'Camden Outdoors' in bold black and red text.
A Christmas wreath decorated with red berries and a red bow hanging on a door.
Logo for Camden Outdoors featuring a circular graphic with mountain peaks, a sun, and a sunset sky in the background, with the text 'Camden OUTDOORS' below.

Camden Outdoors, mainly an e-commerce based company aimed at selling products to outdoors, camping, and overlanding enthusiasts, came to us to tackle the look for their new brand.

They wanted a modern look that still felt outdoors-y enough to still be able to appeal to their target audience. The logo we developed for them is based around this clean, modern, striking icon, comprised of a C, an O, and mountains, to drive home that outdoors feel.

The main logo is quite modern and clean, but we felt it was still important to make sure the broader visual identity had an element of ruggedness to it as well. To create this contrast in the branding we incorporated a variety of different photography, textures, and fonts with this feel. This all came together to give Camden a look far and above what their direct competitors have.

Company
Camden Outdoors

Location
Hope Mills, NC

Branding Services
Logo Design
Visual Identity Design
Tagline Development

A white pickup truck with advertising for Camden Outdoors, featuring a sunset over mountains on the side, driving on a dirt road in a desert landscape.
Camden Outdoors billboard design
Business stationery set including letterhead, business cards, and rubber stamps with the Camden Outdoors logo and colorful geometric design, on a gray background.
Camden Outdoors Trade Show Banner
Collection of outdoor gear including a tan backpack with Camden Outdoors logo, stainless steel flask with Camden Outdoors logo, adjustable wrench, multi-tool, compass, flashlight, orange rope, portable speaker, and a folding pocket knife, arranged on a dark wooden surface. Also shown in an inset are a Camden Outdoors branded water bottle and a black folding knife on a piece of wood.
Campground illustration with tents, trees, mountains, campfires, and hiking paths as background with the text 'Your journey starts here' in bold yellow letters
Outdoor gear including boots, a map, sunglasses, a hat, a camera, a smartphone, a backpack, a lantern, a knife, a spoon, a notebook, and a saw, arranged on a wooden surface with the logo and text 'Camden Outdoors' overlayed.

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