Build a brand that stands out
Visual Identity Design
Effective vehicle wraps and branded materials start with strong branding, and strong branding starts with the creation of a strong visual identity.
That means we don’t just create effective logos for our clients. Instead, we design an entire visual system that brand is going to use. This of course includes a custom logo, but also other elements such as brand colors, font pairings, patterns, and any other additional visuals needed to complete the entire visual identity.
But most of all, we want to deliver a visual identity that is is going to be effective. Your branding should be able to create trust with your target audience, speak to what makes your brand’s story unique, and ultimately help your company grow and start to live rent-free in the minds of those in your community.
Our Deliverables
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The most important visual element of your branding. Every logo we create is 100% custom. No clip art or AI generation, ever.
We provide your final logo in a variety of file formats, colors, and if applicable, multiple orientations and lockups. You will have a version of your logo that works perfectly no matter the situation, whether for print or digital.
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We use color psychology and market research to painstakingly select very specific shades of brand colors. We know how to use color to ensure you stand out in your market and that any color used with one another will have the proper legibility.
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We know how to properly pair different type styles to create an appropriate look for your brand. Choosing the right fonts takes time and is frequently an overlooked part of what gives a brand its visual identity.
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A logo is not the only visual asset we will create for your brand. Oftentimes, when applicable, we create custom brand patterns, illustrations, and more to further round out your brand's visual identity.
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While our focus is on visual identity design, all of our branding packages come with some core brand development services too.
These include developing brand names and/or taglines. We can make a great logo and visual identity, but they need to be supported by strong brand fundamentals to ensure their effectiveness.
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We provide all of our clients with an abbreviated brand style guide in their final deliverables. We of course hope that you will continue to choose Wraps Ink to develop the rest of your branded materials, but if not we still want to make sure whatever vendor you decide to partner with will use your brand assets in a consistent manner and not mishandle your new visual identity.
Great Logos are Crafted, not generated.
We are committed to helping create great brands for our clients, something that is only possible through the creativity and craftsmanship of a human touch.
You can trust we will never take unprofessional shortcuts, like using generative AI or recycled clip art, that cheapen and erode trust in your brand.
Every mark and character we design is first sketched, refined, and crafted by hand to give you something uniquely yours. This ensures your logo can become legally protected under trademark and copyright law, and so that your brand can become unforgettable.
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First Impressions Matter
60% of consumers report avoiding companies with bad logos. Good branding ensures that no leads are left on the table, and maximizes the chances of being remembered.
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Reduce Your Ad Spend
When you have strong, memorable branding you do not have to spend your way to becoming remembered like weaker brands do. This also results in more branded online searches, decreasing the reliance on Google ads, PPC campaigns, and more.
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Increase Average Tickets
Even if you provide industry-leading service, poor branding makes it difficult to charge appropriately. Good branding helps to put customers minds at ease about pricing and even upselling.
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Improved Hiring and Culture
Attracting and retaining great talent comes easier when you look like a great company. Employees need to feel good about the uniform they have to wear, the company vehicle they have to drive, etc.
Logo Design
A logo is the most core component of a brand’s visual identity. It is essential that whatever company is in charge of your branding can deliver a unique, memorable, effective mark that easily identify your brand. Good news. This is where we shine.
Every logo we design is 100% custom. Clip art and stock images need not apply here. Your logo has a job to do, and through hours of research, refinement, and meticulous crafting we intend to make sure it is up to the task.
Mascot Logo Design
Not only can we deliver more traditional, corporate identity design, but our in-house design team also specializes in mascot logo design.
Often a brand will be looking to soften its image, to make the brand feel more friendly and inviting, or might even want a way to evoke a sense of nostalgia and heritage. Sometimes having a logo with character is the best way to do this.
Naming & Taglines
A strong visual identity will only take you so far if other parts of your brand identity aren’t in order. Making sure you have an effective brand name is a significant, but often overlooked, part of the first impression you leave customers.
When paired with a great logo, a great name makes your brand easier to remember, avoids brand confusion, helps deliver more branded online searches, and more. However…a weak name can do just the opposite.
Our team understands the best practices to needed to help you craft an effective name to build your brand on, and can even aid in tagline development as well.
Brief Us On your project!
Whether you are a start-up trying to make sure your branding is done properly from the start, or a company who is looking to make your branding finally match the amazing service that you already provide, we can help.
Just fill out a design brief for us to better get to know you and the scope of your project. From there we will reach out to set up a free consultation, to make sure we are both on the same page.