A variety of factors drive the creative process for any client we brand, but in the case of Hunter’s Dream Homes, a general contractor based out of North Carolina, their brand story was king.
The owners of the company are big outdoorsmen and have a deep love for the wilderness, hunting, fishing, etc. And while the company does a variety of different work, we noticed some of the jobs they do tends to have this rustic, almost cabin-like feel.
We designed the their visual identity around reflecting this DNA of the company, with this illustrative bear mark in the logo as the main visual element. We also very consciously wanted to make sure the brand’s fonts, colors, and other visuals had that same warm, cozy, almost fall-like aesthetic to them, to reflect how the brand wants to leave their customers feeling after their home is completed.
Company
Hunter’s Dream Homes
Location
Benson, NC
Branding Services
Logo Design
Visual Identity Design
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