Vera & Vale came to us as a new company in the event rentals space, and wanted to make sure their branding would be done right from the start. Regardless of what industry you are in, good branding is always valuable, but this sort of investment looked to provide disproportionate value for Vera & Vale, for several reasons.

Being in an industry that is so visual, where appearances do matter more than others, meant that being well-branded would put Vera & Vale more in alignment with the customers they serve. And with few competitors making these sorts of investments into their brand, this strategy would make Vera & Vale appear like the authority figure in their space, despite being such a young company.

They wanted their brand to feel elevated, warm, and refined. It should balance a sense of quiet luxury with approachability, creating an atmosphere that feels calm, confident, and thoughtfully curated. From the logo suite, to the brand colors, to brand patterns, and more, everything we created as part of the Vera & Vale visual identity was done so with this goal in mind.