Vines has been a major pillar of the home services space for some time in the broader Myrtle Beach area. Originally starting out as solely a plumbing company, over the years they had gradually evolved into offering a much more diverse lineup of services.

Simply, they had outgrown the old brand, which was very much plumbing-centric. They needed a fresh brand that better reflected where they are now as a company, that clearly communicated to customers that these newer service offerings were just as important and done just as well as the plumbing work they have offered for years.

Even though the company had been moving forward, with this rebrand we wanted to also look back and honor the multi-decade heritage of this family-owned company, with multiple generations of the Vines family growing up in the trades.

To do this, we crafted a vintage-inspired logo and visual identity that could capture that sense of heritage from their brand story. This new look would also evoke a friendly, down to earth, hometown feeling, signaling the type of hospitable customer service someone can expect when they interact with the Vines brand.