Vines has been a major pillar of the home services space for some time in the broader Myrtle Beach area. Originally starting out as solely a plumbing company, over the years they had gradually evolved into offering a much more diverse lineup of services. Simply, they had outgrown the old brand, which was very much plumbing-centric.

Even though the company had been moving forward, with this rebrand we wanted to also look back and honor the multi-decade heritage of this family-owned company, with multiple generations of the Vines family growing up in the trades.

To do this, we crafted a vintage-inspired logo and visual identity that could capture that sense of heritage from their brand story. This new look would also evoke a friendly, down to earth, hometown feeling, signaling the type of hospitable customer service someone can expect when they interact with the Vines brand.